|The 10 Golden Rules to Achieving Successful Direct Mail Letters
It's the age old form of business promotion that makes many squirm. Yet few understand just how successful a direct mail campaign can be - when done properly.
Input von fastresultcopywriter Terry Simons . . .
Common questions such as:
How do I get greater response?
How do I begin?
What information should I include?
How should I end the letter?
are just some of the many questions that frustrated marketing managers, entrepeneurs and business owners ask alike.
But there is a formula that can greatly increase any of your future direct mail campaigns. Using the following 10 Golden Rules, you can expect to see an increase in enquiries and sales.
GOLDEN RULE # 1 a) 3 to 4 pages produce better results than a simple one-pager. This is because the reader craves information. A common mistake is to keep the sales letter small and simple. Whilst keeping the whole letter simple and free of jargon is vital, the one-pager will tell your reader nothing about you, your service and how it can help them.
GOLDEN RULE # 1 b) Keep selling until you run out of selling points.
GOLDEN RULE # 2) Make the entire text relevant. Try to avoid unnecessary ramblings and complicated jargon.
GOLDEN RULE # 3) Use a strong headline. The headline is what draws the reader into the rest of the letter. Keep it simple and relevant without using too many words.
GOLDEN RULE # 4) Include sub-heads throughout the letter. A sub-head breaks up text and help clarify that the next piece of content is important.
GOLDEN RULE # 5) Give the letter a dramatic start!!! Get the opening line to jump out and grab the reader.
GOLDEN RULE # 6) Use bold, italic and underlines to emphasize certain words. However, not too much. It can begin to lose it's effectiveness.
GOLDEN RULE # 7) Allow the letter to flow with ease. Link each sentence together with logic and simplicity.
GOLDEN RULE # 8) Get the reader thinking, "what must I do next?" Get them to take action by giving them the necessary avenues available. Keep this down to one paragraph.
GOLDEN RULE # 9) Give the reader the feeling that there is nothing to lose. Reassure them.
GOLDEN RULE # 10) Don't use stiff and formal endings like yours faithfully. Don't initailize your first name either. Make the reader feel as if they know you, otherwise it can look like a letter that is sent from your solicitor.
About the author:
Terry Simons Terry Simons is an experienced copywriter and owner of Fast Results Copywriting. He writes many articles on copywriting both online and offline.
Terry Simons © 2006 all rights reserved. You can quote if you indicate the source.
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